Promotion on the Internet is today one of the main areas of marketing activities of most companies. It should be kept in mind, however, that internet marketing has more than one name. There are many ways to reach customers online and not all of them are equally effective. Today we are going to look at SEO positioning. We will discuss what SEO is and whether it is worth it to take care of your website’s SEO.
SEO and SEM — a basic distinction
First, it’s worth making a key distinction between SEO(Search Engine Optimization) and SEM(Search Engine Marketing). These abbreviations are often confused, although in fact their meaning is completely different. SEO is only one of the many components of SEM. SEO is defined as activities aimed at increasing a website’s visibility in search engines. SEM, on the other hand, refers to all marketing activities, which apart from SEO include Google Ads and Facebook Ads campaigns, word of mouth marketing, pop-up ads, and many more.
What is positioning?
The goal of SEO is simple – you want your website to be at the top of the search results when specific phrases are typed in. However, achieving this goal is not as easy as it may seem. It is necessary to implement multi-way on-site and off-site activities. On-site activities are all actions performed on the positioned website. It is about filling it with key phrases, but also about aesthetic and technical optimization, which are also taken into account by the Google algorithm that decides about the position of sites in search engines. On the other hand, of-site activities include acquiring external links to the positioned website.
Benefits of positioning
It is not without reason that interactive agencies dealing with positioning have been increasing their turnover. Today, virtually every company, whether online or offline, decides to position its site. The reason for this is simple – consumers are increasingly looking for services and products on the Internet. On the web we look for online stores, specific products we want to buy in a stationary store, as well as local service providers. Therefore, in order to stand out from the competition, you need to be visible on the Internet. But why as a form of promotion choose SEO positioning? There are many benefits of SEO:
– more traffic to the website
– real increase in sales
– better brand recognition
– increased prestige of the company
– local and global success
– relatively low cost of the campaign
More page views and increased sales
Although you usually have to wait for weeks or even months for the spectacular effects of SEO, the first consequences are usually visible much sooner. The website starts to be noticed by Google, which increases the number of visits to the site. The higher positions a website achieves, the more visitors it receives. Of course, whether or not a user will ultimately take advantage of the offer after visiting the site depends on many factors. Nevertheless, the increase in traffic on the website always affects the increase in sales, at least to some extent.
Brand recognition and prestige
It is no secret that consumers most willingly choose the products and services of well-known brands. They assume that if a brand is well-recognized, its offer is probably of high quality. Otherwise, people would not use it, so the company would not be known. There is some doubt about this relationship, but the fact remains that it is worth it to become recognizable. Being present at the top of searches makes the consumer familiar with the brand. Even if he does not use the services after typing in a given phrase, it is very possible that he will remember the brand and return to the offer of a given company ANGAB in the future.
High positions in search engines, if not purchased, mean success for users. The effect of SEO activities is high positions in the so-called organic searches, so to speak, high positions achieved naturally. Many consumers understand this to mean that since a company’s website has ranked highest in searches, it is simply the best company in the industry.
Local and Global Success
Typically, individual marketing efforts produce better results when promoted locally or globally. However, in the case of SEO, it makes a lot of sense to implement the activities in both cases. Nevertheless, the strategy should be tailored to the needs and goals of a particular business. If we are talking about a local service provider or a store, global positioning for popular phrases does not really make sense. The purpose of promotion is to reach customers who are looking for entities in a particular location. On the other hand, brands that operate via the Internet or have their branches all over the country should bet mainly on global SEO, supporting only local positioning.
SEO positioning – costs
It is impossible to determine how much SEO costs exactly, because the rates vary from such factors as:
– the scope of the company
– size of the company’s offer
– type of business conducted by the company
– scale of SEO activities
– goals set
– effects of actions
– level of competition in the industry
– current situation on the market
– rates of a given positioning agency
In fact, it is the client who determines how much he wants to spend on an SEO campaign. Of course, the more money invested, the easier it will be to achieve ambitious goals. However, even small amounts spent on SEO positioning help in increasing brand recognition and prestige, as well as in increasing sales.